Building a Wildly Successful Coaching Business, Rethinking Confidence, and Why Undercharging is a Big Mistake

Building a Wildly Successful Coaching Business on Word of Mouth, Rethinking Confidence, And Why Undercharging Was The Biggest Mistake—with Ramon David & Divya LV Jegasundaram.

Coach Training
BrainFirst Institute https://www.brainfirstinstitute.com/
Neuroconstructionist Coaching Book https://www.neuroconstructionistcoaching.com/

Connect with:
Ramon https://www.ramondavid.com/
Divya https://www.coachlifeplaylife.com/

Listen on:
Apple Podcasts https://podcasts.apple.com/us/podcast/the-coaches-zone/id1582411319
Spotify https://open.spotify.com/show/48iR8lTgPvM0eJsw2F8Gwg

Divya LV Jegasundaram left banking, where she was the youngest bank manager in North America but deeply unfulfilled. Over 14 years she built Coach Life Play Life into a team of 15 coaches working with leaders, teams and organisations. She did it entirely through word of mouth: no ads, no pipeline agencies

In this episode:
- Sales through customer service. Why Divya gives 45 to 75 minutes in a discovery session, and how investing in the relationship pays off over the long term
- Showing up imperfectly. How an unedited one-minute video challenge opened up her social media, even though she's an introvert who still isn't comfortable on camera
- Rethinking confidence. Why confidence means something different for every client, and why labels shouldn't be treated as levers
- The biggest mistake. Years of undercharging, and the question that changed it: is this a profession or a hobby?
- Starting over. Why she'd move into group work sooner, and how one free workshop filled Ramon's calendar for a year

Rapid fire: One thing to improve your craft this week, the four-letter acronym Divya kept on her wall for 14 years, and the one-word secret to a successful practice.