The Behavior Change Blueprint

A study conducted by the Statistic Brain Research Institute found that 91% of people fail to achieve their New Year’s resolutions.

In fact, no matter what time of the year people set and pursue their goals, most of them make some progress—only to end up back where they were a few weeks or months later.

Studies on human behavior change tell us why.

See, most of us set a goal.

We imagine a future when we have achieved it, and that produces the feeling that comes along with getting it.

Then we start taking action.

The problem? A vital step is missing—one that makes new behaviors stick.

Without it, the changes we need to make don’t last.

But when we include this one simple step...

✅ We don’t stall.
✅ We don’t end up back where we started months later.
✅ We make the necessary behavior changes.
✅ And we stay the course.

Neuroscience evidence shows that this step is necessary to generate the energy needed to overcome the inevitable obstacles we encounter on the journey toward the goal.

And herein lies the key to success.

See, it’s not until the vision of achieving the goal is contrasted with the obstacles in the present reality that we:

• Generate the energy required to push through setbacks (as shown by nervous system changes in studies).
• Identify the obstacles that will arise, so we can eliminate or reduce their impact.
• Create a brain-based association between the obstacles and the goal, which keeps us motivated to overcome them.
• Turn intention into action by linking obstacles with clear, concrete strategies to handle them.
• Eliminate the mental friction that causes procrastination, self-sabotage, and inconsistency.

I’ve taken this and other neuroscience-based strategies that I’ve taught to countless professionals and created...

The Behavior Change Blueprint – for rapid and lasting change.

In this workshop, you’ll learn:

• The science of behavior change and why most people fail to sustain new habits.
• How to use the Action Identifier to pinpoint the most impactful steps you can take to accelerate progress toward your goals.
• The power of mental contrasting—how to use obstacles as fuel instead of roadblocks.
• How to apply implementation intentions to make follow-through automatic.
• A step-by-step method to build behaviors that stick—without relying on willpower.

This process works with any goal type you're helping your clients achieve: health, fitness, business, relationships—you name it. We have the research to show how effective it is (which I’ll show you in the training).

To your success,

Ramon David
Founder, BrainFirst Institute